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Cottage Food Labels

Wisconsin cottage food label requirements

Wisconsin allows home baked goods under a court order (no revenue cap, direct to consumers) and high-acid canned "Pickle Bill" items under Wis. Stat. 97.29 (under $5,000 per person per year, sold only at community or social events and farmers' markets in the state), never into retail or wholesale. Canned goods must carry "This product was made in a private home not subject to state licensing or inspection." plus the canning date, and a sign at the point of sale; the same sentence is recommended on baked goods, for which no statute prescribes wording.

Required home-kitchen disclosure

“This product was made in a private home not subject to state licensing or inspection.”

This is the statement your state requires, reproduced from its official rule.

The sentence is statutory for home-canned goods (Wis. Stat. 97.29(2)(b)2.e.). Home baked goods are exempt only by court order and no statute prescribes a statement for them, so the same sentence is a recommended practice there rather than a legal requirement.

Official Wisconsin source
Annual sales cap
No cap / not specified
Permit / registration
Not required
Online sales
Restricted

Pickle Bill canned goods may be sold only at a community or social event or a farmers' market in Wisconsin (Wis. Stat. 97.29(2)(b)2.b.), and DATCP lists internet, out-of-state and consignment sales as not allowed. Baked goods under the court order are sold directly to consumers; wholesale needs a license.

Retail / wholesale
Direct only

Permits & training: No license or registration required. Baked/confectionery goods are permitted under a 2017 court injunction (Lafuente/"Cookie Bill"); high-acid canned goods fall under the statutory "Pickle Bill" (Wis. Stat. 97.29). Certain items (chocolates, candies, fudge, dried mixes) were excluded following a Nov 2024 ruling. Confirm product eligibility.

What goes on a Wisconsin cottage label

  • Product name
  • Producer/preparer name and address
  • Ingredients listed in descending order of predominance by weight
  • Allergen declaration (the statute names milk, eggs, fish, crustacean shellfish, tree nuts, wheat, peanuts and soybeans; federal law adds sesame)
  • Net weight or volume
  • Canning date (Pickle Bill canned items only)
  • Required home-kitchen disclaimer (statutory for canned goods)
  • Point-of-sale sign for canned goods: "These canned goods are homemade and not subject to state inspection."

Scaling past cottage food?

Selling into retail or wholesale, shipping across state lines, or making a claim like “sugar free” usually means your product needs a full FDA Nutrition Facts panel, not just a cottage label. Panelry builds one from your recipe with exact FDA rounding for $9, no subscription.

Build an FDA nutrition label →

Make your Wisconsin label for free

Prefilled for Wisconsin. Add your product and ingredients, and export a compliant label in minutes.

This is your statement of identity, so use the common name of the food (“Strawberry Rhubarb Jam”). A brand name alone only works when it is obvious what the food is (21 CFR 101.3(b)).

Auto-ordered by weight

Using a packaged product? Tap on its row to pull the sub-ingredients off the label automatically. Or type them yourself in parentheses, like “Chocolate Chips (Sugar, Cocoa, Cocoa Butter)”.

Auto-detected from your ingredients. Tap to add or remove. Always double-check.

This reads your ingredient list only. It cannot know what else your kitchen handles: a shared mixer, flour in the air, one fryer for two products. If an allergen you do not use could still reach this food, that is a “may contain” decision only you can make; it is voluntary, and it never substitutes for declaring an allergen you actually use.

Optional, but it sets how large the net weight has to print. 21 CFR 101.1 measures the principal display panel differently for each shape.

Wisconsin home-kitchen disclosure

This is the statement your state requires on the label. Official source ↗

The sentence is statutory for home-canned goods (Wis. Stat. 97.29(2)(b)2.e.). Home baked goods are exempt only by court order and no statute prescribes a statement for them, so the same sentence is a recommended practice there rather than a legal requirement.

Also required in Wisconsin

Panelry puts the product name, business name and address, ingredients, allergens, net weight and the disclosure on your label. Your state asks for these too, and you will need to add them yourself:

  • Canning date (Pickle Bill canned items only)
  • Point-of-sale sign for canned goods: "These canned goods are homemade and not subject to state inspection."

Your county may add to this

Everything Panelry knows about Wisconsin is state law. In many states the body that actually registers you, inspects your kitchen and answers complaints is your county or city health department, and some add requirements of their own: where you may sell, what you must display on a stall, sometimes the label itself. They are also the people to ask when a rule here does not match what you have been told locally.

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Your Product Name
INGREDIENTS: List your ingredients to auto-order them by weight.
This product was made in a private home not subject to state licensing or inspection.
Label made with Panelry · getpanelry.com/label

Add product name, business name, business address, at least one ingredient, net weight to export a complete label.

Need a Nutrition Facts panel too?

Most home makers are exempt from nutrition labeling under the FDA's small-seller exemption, but it holds only while the label, the listing and your ads carry no nutrition claim or nutrition information at all. One “sugar free” or “high protein” anywhere, including an online listing, and the food needs a full panel (21 CFR 101.9(j)(1)). Panelry builds one from this same recipe: your ingredients and weights carry over, and you match each to a USDA food.

Build your Nutrition Facts panel

Where this goes on the package

The name of the food and the net weight belong on the principal display panel, the face a shopper sees (21 CFR 101.3(a), 101.7(a)). The net weight goes in the bottom 30 percent of that face, unless the face is 5 square inches or smaller (21 CFR 101.7(f)).The ingredient list, allergen statement, your name and address and any nutrition panel may go on that same face or on the information panel, the part of the label immediately to the right of it as the buyer faces the package. If that part is unusable, such as a folded flap or a can end, use the next panel to the right; if the lid is the face, any adjacent panel works (21 CFR 101.2(a), (b)).Wherever they go, they have to appear in one place with nothing in between: no artwork, marketing copy or barcode running between the ingredient list and the address (21 CFR 101.2(e)).

Verify before selling

Cottage-food rules vary by state and change often. Confirm your label against your state's current requirements. Panelry is not legal advice.

Wisconsin cottage food label FAQ

What must a cottage food label include in Wisconsin?
In Wisconsin, a cottage food label typically includes: Product name; Producer/preparer name and address; Ingredients listed in descending order of predominance by weight; Allergen declaration (the statute names milk, eggs, fish, crustacean shellfish, tree nuts, wheat, peanuts and soybeans; federal law adds sesame); Net weight or volume; Canning date (Pickle Bill canned items only); Required home-kitchen disclaimer (statutory for canned goods); Point-of-sale sign for canned goods: "These canned goods are homemade and not subject to state inspection.". It must also carry the required home-kitchen disclosure shown above.
What is the required home-kitchen disclosure in Wisconsin?
“This product was made in a private home not subject to state licensing or inspection.” This wording is reproduced from the state's official rule.
Do I need a permit or registration to sell cottage food in Wisconsin?
Wisconsin does not require a general cottage-food permit or registration for most sellers. No license or registration required. Baked/confectionery goods are permitted under a 2017 court injunction (Lafuente/"Cookie Bill"); high-acid canned goods fall under the statutory "Pickle Bill" (Wis. Stat. 97.29). Certain items (chocolates, candies, fudge, dried mixes) were excluded following a Nov 2024 ruling. Confirm product eligibility. Always confirm current requirements with the official source linked above.
Can I sell cottage food online in Wisconsin?
Online sales are restricted in Wisconsin. Most cottage food must be sold directly to the consumer. Check the official source for details.
Is there a sales cap for cottage food in Wisconsin?
Wisconsin does not specify a general annual sales cap for cottage food. Confirm with the official source.
Do I need a Nutrition Facts panel for cottage food in Wisconsin?
Usually not for direct cottage-food sales. Most sellers only need the ingredient, allergen, net-weight, and disclosure label this page's free tool makes: 21 CFR 101.9(j)(1) exempts direct-to-consumer sellers with up to $50,000 in food sales. You do need a panel once you make a nutrient claim like “sugar free,” which voids the exemption, or once you outgrow it. Retail and wholesale buyers generally require one either way.

Cottage food labels in other states

Verify before selling

Cottage-food rules change often. Confirm Wisconsin's current requirements with the official source above before printing or selling. Panelry is not affiliated with any government agency and does not provide legal advice. See our disclaimer.

Last verified September 2026 against Wisconsin's statute or rule (linked above) · Panelry